Full-stack Amazon listing analysis — keyword research, copy rewrite, image stack audit, A+ Content brief, AI image prompts & competitor positioning. Built for the 144-piece pastel interlocking EVA foam play mat with EN71 / REACH / PAHS certification.
ASIN B0GWN1QYPPAmazon UKReport 2026-05-26Data Mode B
3 compliance flags surfaced in the image audit require action in the next 14 days regardless of any rebuild — "Indoor/Outdoor" contradiction on slot 3, ALL CAPS overlay on slot 6, and "Waterproof" overstating "water-resistant" on slot 3. Details inside the image audit report.
Copy & SEO
Listing Copy Rewrite
Optimised Title (167 chars, leads with Foam Play Mat for Babies and Toddlers), 5 fully rewritten Bullets, long-form Description anchored in EN71/REACH/PAHS, 183-byte Backend Search Terms, and 5 Rufus FAQ pairs ready for the A+ Q&A module. Includes G200390640 ten-point compliance pass.
9-tab keyword workbook from Sellersprite reverse export (97 keywords, Mode B) plus 8-tab PPC campaign plan with 6 named campaigns (EXACT Defensive, EXACT Growth, PHRASE Discovery, BROAD Exploration, Brand Defence, Competitor Conquest) and a Negatives Master list applied from day 1.
Competitive positioning vs the UK foam-play-mat category. 9 sections covering Strengths, Weaknesses, Opportunities, Threats and 7/30/90-day action lists. Includes per-keyword KPI targets to track post-rebuild.
8-slot scorecard against the current live gallery (7 images on PDP, slot 8 empty). Stack total 24/80 — slot 2 keystone is broken, slot 3 has compliance contradictions, slot 7 duplicates slot 1. Ends with the Designer Hand-off Brief for the rebuild.
8 slot cards, each with a Nano Banana prompt (conversational, for Gemini / AI Studio) and a GPT-Image prompt (structured, for ChatGPT), plus a post-production overlay spec for headlines / badges / brand mark to be added in Canva or Photoshop after rendering. Pastel SKU palette locked, G200390640-compliant overlay specs throughout.