TLCmat Foam Play Mat — AI Image Prompts Brief (B0GWN1QYPP UK)

This brief converts the gallery rebuild recommended in image-audit-en.html into copy-paste-ready prompts for Nano Banana (Gemini 2.5/3.1 Flash Image) and GPT-Image. Each slot pairs a prompt with a post-production overlay spec — the AI renders the photograph, a human adds the headline / badge / brand mark in Canva or Photoshop afterwards. This is the reliable workflow because current AI generators still produce misspelled or wonky text.

Two compliance themes anchor every prompt:

Pastel SKU palette only — the ASIN is the "Pastel 12pcs Pack" variant. Every prompt explicitly bans bright primary colours (vivid red, royal blue, lime green, vivid orange) in the generated tiles. The current gallery's primary-colour tiles are the single biggest visual inaccuracy on the listing.
G200390640 compliance baked into overlays — every overlay spec uses factual product attributes only. No star ratings, no review counts, no "Best" / "#1" / "Guaranteed" badges, no shipping/price callouts, no competitor brand names, no ALL CAPS runs beyond abbreviations (EN71, REACH, PAHS, EVA, UK are abbreviations and allowed).

Three slots are full rebuilds with new renders required: Slot 2 keystone (highest priority — biggest CVR lever), Slot 3 safety card (compliance fix — removes Indoor/Outdoor contradiction + Waterproof overstatement), and Slot 8 contents grid (currently empty). Slots 4, 5, 6, 7 are also new renders that replace duplicated or mis-aligned current images.

Workflow — how to run this brief

Open AI Studio at aistudio.google.com/prompts/new_chat — paid API key required for 2K output. Set Aspect ratio = 1:1, Resolution = 2K once at the start (settings persist within one chat).
For each slot in order 1 → 8: copy the Nano Banana prompt block into the chat input, submit, wait ~40–60 seconds for the 2K render.
Optionally run the GPT-Image variant in a separate ChatGPT window using the structured prompt block — useful when Nano Banana's first render misses the brief and you want a second opinion before iterating.
Save each render as Images/ai-image-slot<N>-nano.jpg or Images/ai-image-slot<N>-gpt.jpg inside the product folder. If running via the browser-automation flow, the zip extract handles this automatically.
Open the saved render in Canva or Photoshop. Add the overlay spec exactly as written — headline, subline, badge, brand signature. Use Avenir / Proxima Nova / Mulish in navy #1F4E78. Title Case only — never ALL CAPS.
Save the composited final as Images/slot<N>_final.jpg. This is the file uploaded to Seller Central.
Run the QC checklist at the bottom of this document on each composited final before uploading.

Reference-image policy: the "current state" thumbnails in each slot block below are the live PDP gallery as captured on the audit date (2026-05-26), saved as Images/slot1.jpg–slot7.jpg in this folder and embedded inline. Permanent snapshot — the before/after record stays intact as long as the product folder is preserved. Pass the reference image to Nano Banana / GPT-Image only when re-rendering with a tweak; for new compositions like slot 8, render text-only (no attached reference — the reference biases palette and composition heavier than expected).

Slot 1 — Hero — Diagonal Isometric Stack (Pastel SKU)

foam play mat / foam mats (Core, currently rank 5)

Current state (reference image)

Job: CTR + category legibility, with CTR push tactics applied

Compliance brief

Pure white background (RGB 253,253,253 luminosity drop allowed). No text. No models. No props.

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 product photograph of a stack of six soft EVA-foam interlocking puzzle tiles, fanned out diagonally so the longest axis of the stack aligns with the canvas diagonal from top-left to bottom-right. Each tile is exactly 30 by 30 centimetres with classic playmat interlocking teeth and notches on all four sides. The tile colours are PASTEL only — blush pink #F4C5C0, mint green #B9E0CE, butter yellow #F8E29A, lavender #D6C5E4, sky blue #C5D9E8, peach #F4CFB1. Do NOT use bright primary colours like vivid red, royal blue, lime green or vivid orange. The tiles have a fine textured top surface, slight chamfered edges, gentle ambient occlusion shadow underneath where they contact the background, soft directional studio lighting from upper left at 5500K. Background is warm white, RGB 253,253,253. Camera: 85mm lens equivalent, f/8 aperture for full focus, slight elevated 3/4 angle so the interlocking teeth on the side edges are visible. Crop tight so the diagonal stack fills 90% of the frame. No text, no logos, no watermarks, no models, no props, no shadows beyond the contact shadow, no brand markings on the tiles themselves.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: Stack of 6 soft EVA-foam interlocking puzzle tiles, fanned diagonally
SETTING: Studio white seamless, RGB 253,253,253 luminosity-drop background
PLACEMENT: Diagonal axis from top-left to bottom-right; stack fills 90% of frame
ACTION: Static product shot, no motion
PROPS: None
LIGHTING: 5500K diffused studio softbox from upper left; subtle ambient-occlusion contact shadow only
CAMERA: 85mm, f/8 (full focus front-to-back), 3/4 elevated angle to expose interlocking teeth
PALETTE: Pastel only — blush pink #F4C5C0, mint #B9E0CE, butter yellow #F8E29A, lavender #D6C5E4, sky blue #C5D9E8, peach #F4CFB1. DO NOT use bright primary colours (no vivid red, royal blue, lime green, vivid orange).
STYLE: Premium e-commerce product photography in the style of Muji or Aesop product shots — calm, considered, no decoration
NEGATIVE: no text, no logos, no watermarks, no models, no props, no decorative graphics, no harsh shadows, no brand markings on the tiles, NO bright primary colours
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

NONE — Amazon main image rules prohibit any post-production overlay on slot 1. Render is final.

Output metadata

Filename	`foam-play-mat-tlcmat-hero-uk.jpg`
Alt text — primary	TLCmat 144 piece pastel foam play mat tiles, diagonal stack on white background
Alt text — variation	Soft EVA puzzle play mat tiles in pastel colours, interlocking edges visible
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 2 — Keystone — Avatar Affirmation (HIGHEST PRIORITY REBUILD)

baby play mat / foam play mat for babies (Sub-niche, under-served)

Current state (reference image)

Job: First persuasive frame; Mechanism #2 Avatar affirmation

Compliance brief

Editorial allowed. Headline + EN71 certification badge OK. No reviews/ratings, no shipping, no price, no 'non-toxic' adjective.

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 lifestyle photograph for an Amazon UK toy listing. Subject: one toddler aged 18 to 22 months sitting on an assembled foam play mat made of pastel-coloured interlocking puzzle tiles. The toddler is engaged, calm, looking down at a small wooden toy in their hands. Soft cotton playsuit in cream or oatmeal. The mat fills the lower two-thirds of the frame and shows multiple pastel tiles in blush pink, mint, butter yellow, lavender and sky blue arranged in a 3x3 visible grid. Adult's denim-clad knee just visible at the right edge of the frame implying parental supervision. Setting: a calm contemporary nursery or sitting-room corner with one or two soft props at the edges — a small woven basket, a folded cream throw. Lighting: 5000K diffused window light from the upper left, soft directional but with gentle fill so shadows are open. Camera: 50mm lens equivalent, f/3.5, three-quarter overhead angle looking down at the toddler from about 1.5 metres. Mood: documentary, NOT posed, NOT stock-photo, NOT HDR-baby-photo. Composition: leave the top-third of the frame relatively quiet so a headline can be placed in post. Render the toddler's face, hands, and the toy in clean detail at 2K. Pastel colour palette throughout — no bright primary colours. No text overlay, no logos, no watermarks, no brand markings on the tiles or any object in frame.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: One toddler (age 18-22 months) seated on an assembled foam play mat of pastel interlocking puzzle tiles, holding a small wooden toy
SETTING: Calm contemporary nursery or sitting-room corner. Hardwood or sealed laminate floor edge just visible. One woven basket and a folded cream throw as soft props at the frame edges.
PLACEMENT: Toddler centred mid-frame, mat fills lower two-thirds, top third left visually quiet for post-production headline. Adult's denim knee at right edge implies supervision.
ACTION: Toddler looking down at the toy, hands engaged, calm expression
PROPS: One small wooden toy in the toddler's hands; one folded cream cotton throw; one small woven basket
LIGHTING: 5000K diffused window light from upper left, soft directional with open fill shadows
CAMERA: 50mm, f/3.5, slight 3/4 overhead from ~1.5m, eye line on the toy
PALETTE: Pastel mat tiles (blush pink #F4C5C0, mint #B9E0CE, butter #F8E29A, lavender #D6C5E4, sky blue #C5D9E8). Toddler in cream/oatmeal cotton. Warm wood floor edge. NO bright primary colours anywhere.
STYLE: Documentary baby lifestyle in the style of House Plant Journal product photography — calm, real, not posed
NEGATIVE: no text, no logos, no watermarks, NOT posed-stock-photo, NOT HDR-flat-baby-photo, no brand markings on tiles or toys, NO bright primary colours, NO toddler facing camera grinning
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render:
• HEADLINE (100+ px, Avenir/Proxima Nova Bold 700, navy #1F4E78): "A Soft Play Floor for Babies"
• SUBLINE (40 px, weight 400, navy #1F4E78): "144 interlocking pastel tiles · 144 sq ft coverage"
• BADGE (bottom-left corner, 180x60 px navy box with white text): "EN71 PART 1/2/3" with small REACH and PAHS pills underneath at 80x24 px each
• BRAND SIGNATURE (bottom-right, 60% opacity): "TLCmat" wordmark in navy

A/B HEADLINE OPTIONS (ranked):
  A (recommended): "A Soft Play Floor for Babies"
  B: "Built for Crawlers & First-Steppers"
  C: "Cushioned Floor That Grows With Your Child"

Output metadata

Filename	`foam-play-mat-tlcmat-keystone-baby-uk.jpg`
Alt text — primary	Toddler on pastel TLCmat foam play mat with EN71 certified soft floor for crawling and first steps
Alt text — variation	Soft 144-tile foam play floor for babies and toddlers in nursery, pastel palette EN71 tested
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 3 — Engineered for Safety (REBUILD — compliance fix)

EN71 play mat / non-toxic baby mat (Sub-niche trust signal)

Current state (reference image)

Job: Objection #1 visual answer — safety / chemicals. Mechanism #3 Objection pre-empt.

Compliance brief

REMOVE current 'Indoor/Outdoor use' icon (contradicts PDP indoor-only). REMOVE 'Waterproof' adjective (overstates 'water-resistant'). REMOVE LEGO-style construction icon (IP risk). REPLACE with three factual certification badges (EN71 / REACH / PAHS) + factual feature icons only.

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 product graphic for an Amazon UK toy listing. Subject: a single pastel-blush-pink foam puzzle tile (30 by 30 centimetres) centred in the frame on a warm-white background (RGB 250,250,247). The tile has clean interlocking teeth and notches around all four edges and a fine textured top surface. Around the tile, place three thin clean callout lines pointing to: (1) the tile's 3 centimetre side thickness measurement, (2) the interlocking edge close-up, (3) the EVA foam material label. Below the tile, render a horizontal row of three certification badges as clean outlined navy icons (#1F4E78, 4px stroke) on warm-white pill-shaped backgrounds — left badge contains the text 'EN71 Part 1/2/3' in Title Case sans-serif, middle badge contains 'REACH', right badge contains 'PAHS Tested'. The badges should look like factual certifications, NOT promotional rosettes — no gold, no stars, no ribbons, no 'guaranteed' wording. Lighting: 5500K diffused softbox from above, no harsh shadows. Camera: 85mm lens equivalent, f/8, straight-on top-down angle. Pastel palette only — blush pink for the tile, navy and warm white for the typography area. No text outside the badges and callout lines. No competitor brand names. No 'Best' or 'Award-winning' language. No price callouts.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: Single pastel-blush-pink foam interlocking puzzle tile (30 x 30 cm, 3 cm thick), centred on warm-white background
SETTING: Warm-white seamless background, RGB 250,250,247
PLACEMENT: Tile centred upper-half of frame; certification badge row across lower-third
ACTION: Static product graphic with annotations
PROPS: Three thin navy callout lines pointing to (a) 3cm thickness, (b) interlocking edge, (c) EVA foam top surface. Three pill-shaped certification badges in a horizontal row below the tile: "EN71 Part 1/2/3", "REACH", "PAHS Tested" — outlined navy iconography, NO gold, NO stars, NO ribbons, NO "Guaranteed" wording.
LIGHTING: 5500K diffused softbox from above, even fill
CAMERA: 85mm, f/8, straight top-down
PALETTE: Pastel blush pink #F4C5C0 tile; navy #1F4E78 typography; warm white #FAFAF7 background
STYLE: Clean educational product graphic in the style of Apple product detail pages — calm, factual, no decoration
NEGATIVE: no Indoor/Outdoor icon, no Waterproof adjective, no LEGO-style construction icon, no "Best", no "Guaranteed", no review stars, no price callouts, no competitor brand names, no logos, no watermarks, no bright primary colours
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render:
• HEADLINE (top of frame, 90 px, navy #1F4E78 Title Case): "Engineered for Safe Play"
• SUBLINE (under headline, 36 px): "Tested against 170+ substances including Phthalates, Lead and Formamide"
• Verify badge text reads exactly as factual certifications — never auto-substitute with promotional language

A/B HEADLINE OPTIONS:
  A (recommended): "Engineered for Safe Play"
  B: "Certified to Three European Safety Standards"
  C: "Three Tests, 170+ Substances Screened"

Output metadata

Filename	`foam-play-mat-tlcmat-safety-en71-uk.jpg`
Alt text — primary	TLCmat foam play mat tile with EN71 REACH PAHS certification badges, 3cm thick EVA foam
Alt text — variation	EVA foam play tile with three European safety certifications, factual product attributes
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 4 — Coverage in Context — 144 Sq Ft

large play mat / playroom mat / nursery floor mat (Sub-niche)

Current state (reference image)

Job: Use-case framing. Mechanism #4. Concretise 144 sq ft as a recognisable room size.

Compliance brief

Editorial allowed. Headline OK. Indoor scenes ONLY (no patio, no garden, no outdoor — PDP says Indoor use only).

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 lifestyle photograph for an Amazon UK toy listing. Subject: a top-down view of an assembled foam play mat made of 144 pastel interlocking puzzle tiles arranged in a 12 by 12 grid covering most of a real nursery or sitting-room corner floor. Tile colours: blush pink, mint, butter yellow, lavender, sky blue, peach, sage, cream — distributed across the grid so the pastel palette reads from above. Scale reference: at one edge of the mat, place a parent's feet visible in cream socks, or a small wooden chair, or a small woven basket — one scale cue, NOT all three. Indoor setting only: warm hardwood or sealed laminate floor visible around the mat edges, one wall corner just visible with soft cream paint, one piece of low nursery furniture (a small shelf or low chair) just at the frame edge. Lighting: 5000K morning diffused window light from upper-right, soft. Camera: 35mm lens equivalent, f/4, overhead-tilted-down angle from about 2 metres so the entire mat reads as a contiguous floor area. NO outdoor scenes. NO garden. NO patio. No bright primary tile colours. No text, no logos, no watermarks.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: Top-down view of assembled 144-tile foam play mat in 12x12 grid covering most of an indoor nursery/sitting-room floor
SETTING: Indoor nursery or sitting-room corner. Warm hardwood or sealed laminate floor edge visible. One wall corner with cream paint just visible. ONE piece of low nursery furniture (small shelf OR low chair) at frame edge.
PLACEMENT: Mat fills 70% of frame, slightly off-centre to leave room for scale reference
ACTION: Static interior shot, no figures (or one optional pair of cream-socked parent feet at edge)
PROPS: ONE scale reference only — either cream-socked feet, OR small wooden chair, OR small woven basket
LIGHTING: 5000K morning diffused window light from upper right, soft directional with open fill
CAMERA: 35mm, f/4, overhead-tilted-down from ~2m
PALETTE: Pastel mat tiles (blush #F4C5C0, mint #B9E0CE, butter #F8E29A, lavender #D6C5E4, sky #C5D9E8, peach #F4CFB1, sage #C5D6B5, cream #F2EBE1). Warm wood floor. Cream wall.
STYLE: Calm interior lifestyle in the style of Patch Plants or Bobo Choses lookbook product photography
NEGATIVE: NO outdoor scenes, NO garden, NO patio, NO playground, NO bright primary colours, NO text, NO logos, NO watermarks, NO children visible (this is a coverage shot, not a use-with-child shot)
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render:
• HEADLINE (top-left or top-right, 95 px, navy #1F4E78 Title Case): "144 Tiles · 144 Square Feet of Soft Floor"
• SUBLINE (36 px under headline): "Cover a nursery, build a corner playzone, or take half on holiday"
• Optional small infographic in bottom-right corner: "12 × 12 ft" with thin navy dimension lines

A/B HEADLINE OPTIONS:
  A (recommended): "144 Tiles · 144 Square Feet of Soft Floor"
  B: "One Pack Covers a Whole Nursery"
  C: "144 Sq Ft — Any Shape You Need"

Output metadata

Filename	`foam-play-mat-tlcmat-coverage-room-uk.jpg`
Alt text — primary	Assembled TLCmat foam play mat covering 144 square feet of nursery floor in pastel colours
Alt text — variation	144-tile pastel foam play mat as continuous indoor playroom floor with scale reference
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 5 — Interlocking Edge Mechanics (REBUILD — replace duplicate)

interlocking foam mat / thick foam play mat (Core)

Current state (reference image)

Job: Feature deep-dive. Mechanism #3 (Objection pre-empt) — answers 'do tiles come apart?'

Compliance brief

Macro product detail. No text on tile. No competitor brand. No promotional badges.

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 macro product photograph. Subject: a close-up of two pastel foam puzzle tiles being joined together — one blush pink tile on the left, one mint-green tile on the right, with the interlocking teeth and notches of their facing edges clearly visible mid-press as they come together. Show the tiles at an extreme close-up angle so the 3 centimetre thickness of the EVA foam edge is clearly visible in profile. Optional: one adult hand (light skin tone, soft natural manicure, no nail polish) at the upper-right edge of the frame pressing the mint tile downward into the blush tile — but only one hand, palm visible, no full arm. The macro detail must clearly show the textured top surface of the foam and the clean interlocking geometry on the side teeth. Background: warm-white seamless (#FAFAF7), slightly blurred. Lighting: 5000K side-light from the left, soft, with one rim-light from the right to define the tile thickness edge. Camera: 100mm macro lens equivalent, f/4, focus on the interlocking joint. Style: premium product photography in the style of an Apple iPhone detail shot — clean, technical, well-lit. No text, no logos, no watermarks, no brand markings on the tiles.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: Macro close-up of two pastel foam interlocking puzzle tiles being joined — one blush pink (left), one mint green (right), mid-press. Show 3cm tile thickness in profile.
SETTING: Warm-white seamless background (#FAFAF7), slightly blurred
PLACEMENT: Tiles fill 80% of frame at extreme close-up; thickness edge visible on lower-right
ACTION: Tiles being pressed together — interlocking teeth/notches engaging mid-action
PROPS: Optionally ONE adult hand at upper-right edge (palm visible, no full arm) pressing the mint tile down
LIGHTING: 5000K side-light from left, soft; one rim-light from right to define tile thickness profile
CAMERA: 100mm macro lens equivalent, f/4, focus on the interlocking joint
PALETTE: Blush pink #F4C5C0 (left tile), mint green #B9E0CE (right tile), warm white #FAFAF7 background
STYLE: Premium product macro photography in the style of Apple iPhone product detail shots
NEGATIVE: no text, no logos, no watermarks, no brand markings on tiles, NO two hands, NO arm fully visible, NO bright primary colours, NO promotional badges
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render:
• HEADLINE (left-aligned, 90 px, navy #1F4E78 Title Case): "Locks Together in Seconds"
• SUBLINE (36 px): "No tools. No glue. Tiles separate cleanly for storage, travel or splitting between rooms."
• Optional small dimension callout right side: "3 cm thick EVA foam"

A/B HEADLINE OPTIONS:
  A (recommended): "Locks Together in Seconds"
  B: "Press, Click, Done"
  C: "Modular by Design — 30 × 30 × 3 cm Tiles"

Output metadata

Filename	`foam-play-mat-tlcmat-interlock-detail-uk.jpg`
Alt text — primary	Close-up of two TLCmat foam tiles interlocking with teeth and notches, 3cm thick EVA foam
Alt text — variation	Macro detail of pastel foam play mat interlocking edge mechanism, no tools required
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 6 — Colour Recognition Lifestyle (REBUILD — fix ALL CAPS + age + SKU)

educational play mat / learn colours (Sub-niche)

Current state (reference image)

Job: Lifestyle / aspiration. Mechanism #5 (Proof-of-outcome) — developmental benefit.

Compliance brief

REMOVE current ALL CAPS overlay. Toddler must be visibly 2+ years (not infant). Pastel tiles only (matching SKU). UK spelling 'colour' not 'color'.

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 lifestyle photograph for an Amazon UK toy listing. Subject: one toddler aged 2 to 3 years old, kneeling or sitting on an assembled foam play mat made of pastel interlocking tiles, pointing at one specific blush-pink tile or running their hand across a butter-yellow tile. The toddler is engaged with the mat colour, calm expression. Clothing: cream cotton T-shirt and soft sage cotton trousers or playsuit. Mat tile colours visible across the frame: blush pink, mint green, butter yellow, lavender, sky blue, peach, sage, cream — distributed naturally across the assembled grid. Setting: calm contemporary nursery interior with one piece of low children's furniture at frame edge (a low wooden bookshelf with two soft-cover books visible, or a wicker basket with cotton blocks). Hardwood or sealed laminate floor visible around mat edges. Lighting: 5000K diffused mid-morning window light from upper-left, soft. Camera: 50mm lens equivalent, f/3.5, eye-level on the toddler from about 1.2 metres, slight 3/4 angle. Mood: calm documentary, NOT posed. Render toddler face, hands, mat colours in clean detail at 2K. Pastel palette throughout. No bright primary colours anywhere. No text, no logos, no watermarks.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: One toddler aged 2-3 years pointing at or interacting with one specific tile on an assembled pastel foam play mat
SETTING: Calm contemporary nursery interior, hardwood/sealed laminate floor at mat edges, one piece of low children's furniture at frame edge (low wooden bookshelf with 2 soft books OR wicker basket with cotton blocks)
PLACEMENT: Toddler in left-third of frame engaged with mat, mat fills lower two-thirds, top-third quiet for headline placement
ACTION: Toddler pointing at or running fingertips across one specific pastel tile, calm expression
PROPS: One low piece of nursery furniture at edge — bookshelf OR basket, not both
LIGHTING: 5000K mid-morning diffused window light from upper left, soft directional
CAMERA: 50mm, f/3.5, eye-level on toddler from ~1.2m, slight 3/4 angle
PALETTE: Pastel mat (blush #F4C5C0, mint #B9E0CE, butter #F8E29A, lavender #D6C5E4, sky #C5D9E8, peach #F4CFB1, sage #C5D6B5, cream #F2EBE1). Toddler in cream cotton + sage trousers. NO bright primary colours anywhere.
STYLE: Documentary baby/toddler lifestyle in the style of Bobo Choses lookbook
NEGATIVE: NO bright primary colours, NO infant (toddler must be 2+ years), NO ALL CAPS text overlay (will be added in post in Title Case), NO posed-stock-photo, no text, no logos, no watermarks
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render. CRITICAL: Title Case ONLY — not ALL CAPS (that was the previous compliance violation):
• HEADLINE (top of frame, 90 px, navy #1F4E78, Title Case): "Helps with Colour Recognition"
• SUBLINE (36 px): "Eight balanced pastel shades, low-stimulation and easy on the eye"
• Optional small inset (bottom-right corner, 200x200 px): the 8-colour palette swatch showing each pastel shade with its name in 18 px Title Case

A/B HEADLINE OPTIONS:
  A (recommended): "Helps with Colour Recognition"
  B: "Eight Calming Pastel Shades"
  C: "Soft Colours for Early Learning"

Output metadata

Filename	`foam-play-mat-tlcmat-colour-learning-uk.jpg`
Alt text — primary	Toddler on TLCmat pastel foam mat learning colour recognition, eight pastel shades
Alt text — variation	Two-year-old engaged with pastel foam play mat colours in calm nursery interior
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 7 — Modular vs Single-Sheet Comparison (REBUILD — replace duplicate)

differentiation / competitor format (defensive)

Current state (reference image)

$Current slot 7 reference$

Job: Closer. Mechanism #6 (Differentiation hook). Generic-format comparison.

Compliance brief

GENERIC format labels only — NO competitor brand names. Label rivals by mechanism ('single-sheet foam mat', 'small-pack tile set').

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 product graphic comparing three foam play mat formats side-by-side, top-down view, warm-white background (#FAFAF7). Layout: three vertical columns separated by thin pale navy dividers. Left column: photograph of an assembled 12x12 pastel foam tile grid in a flexible L-shape, occupying the full column. Middle column: a generic rolled-up single-sheet foam mat in plain grey-beige with rolled-cylinder profile visible — no brand markings, no logo, plain unbranded format. Right column: a small stack of nine fixed-size foam tiles (3x3 grid) in plain primary-bright colours (red, blue, yellow) — also unbranded, plain plastic-coated foam looking material to clearly differentiate visually from the pastel TLCmat tiles. Below all three columns: a clean ✓/✗ comparison table in navy on warm-white with five rows — Tile count, Coverage flexibility, Total coverage, Certifications named, Storage. Make it visually obvious which column is the pastel TLCmat (left, premium) and which are the generic rivals (centre and right, plainer presentation). Lighting: even 5500K studio light, no harsh shadows. Camera: 85mm, f/8, straight top-down. No competitor brand names anywhere. No text on the rival products. No logos. No watermarks. No price.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: Three-column comparison graphic: (1) assembled 144-tile pastel foam mat in flexible L-shape; (2) generic rolled-up single-sheet foam mat (plain grey-beige, NO branding); (3) small 9-tile stack in primary-bright colours (red/blue/yellow, generic, plastic-coated look — clearly different from pastel TLCmat)
SETTING: Warm-white seamless background #FAFAF7
PLACEMENT: Three vertical columns separated by thin pale navy dividers; comparison table beneath
ACTION: Static product comparison graphic
PROPS: Five-row ✓/✗ comparison table in navy underneath the three column images, rows: "Tile count", "Coverage flexibility", "Total coverage", "Certifications named", "Storage"
LIGHTING: Even 5500K studio softbox, no harsh shadows
CAMERA: 85mm, f/8, straight top-down
PALETTE: Pastel for the TLCmat column (blush #F4C5C0, mint #B9E0CE, butter #F8E29A, lavender #D6C5E4); grey-beige for the rolled single-sheet; bright primary plastic-look for the small-pack column
STYLE: Clean comparison-chart product graphic
NEGATIVE: NO competitor brand names, NO competitor logos, NO branded packaging on rivals, NO price callouts, NO promotional badges, NO review counts, NO "Best", NO text overlays beyond the ✓/✗ table itself
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render:
• HEADLINE (top of frame, 90 px, navy #1F4E78 Title Case): "144 Tiles vs One Single Sheet"
• Column labels above each image: "TLCmat 144-Tile Modular" (left, navy, bold) / "Single-Sheet Foam Mat" (middle, grey #666) / "Small-Pack Tile Set" (right, grey #666)
• Comparison table cell content (verify each row reads exactly as factual product attributes):
  - Tile count: 144 interlocking / 1 fixed sheet / 9-18 fixed
  - Coverage flexibility: Any shape, splittable / Single shape only / Single small area
  - Total coverage: 144 sq ft / Fixed by sheet size / 9-18 sq ft
  - Certifications: EN71 + REACH + PAHS / Varies, often unstated / Varies, often unstated
  - Storage: Flat stack / Rolled cylinder / Stacked pile

A/B HEADLINE OPTIONS:
  A (recommended): "144 Tiles vs One Single Sheet"
  B: "Built to Adapt — Not Fold or Roll"
  C: "The Difference: 144 Tiles, Any Shape"

Output metadata

Filename	`foam-play-mat-tlcmat-vs-singlesheet-uk.jpg`
Alt text — primary	TLCmat 144-tile foam mat compared to single-sheet and small-pack alternatives across coverage and certifications
Alt text — variation	Modular vs single-sheet foam play mat comparison with EN71 REACH PAHS certifications
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Slot 8 — What's in the Box (NEW — slot was empty)

general retail confidence / pre-purchase clarity

Current state (reference image)

No current image at slot 8 — this is a new render slot.

Job: Reserve closer. Contents grid — reduces 'I didn't realise X wasn't included' returns.

Compliance brief

Editorial allowed. Headline OK. No price. No shipping references. No 'free' anything.

Nano Banana prompt (conversational — copy-paste into gemini.google.com or aistudio.google.com)

Generate a 2000x2000 overhead flat-lay product photograph. Subject: all 144 pastel foam puzzle tiles arranged in a perfect 12 by 12 grid covering most of the frame, viewed from directly above. Tiles arranged so the eight pastel colours (blush pink, mint, butter yellow, lavender, sky blue, peach, sage, cream) form a visually balanced distribution — not random, not stripes, just naturally varied. Each tile is 30 by 30 centimetres and has the characteristic interlocking teeth and notches around all four sides clearly visible. The full grid fills 85% of the frame on a warm-white background (#FAFAF7), with a small margin around so the edge teeth aren't cropped. Slightly elevated angle (5 degrees off true top-down) so the 3 centimetre tile thickness is faintly visible on one edge of the grid. Lighting: even 5500K diffused softbox from above with very faint contact shadows underneath the grid for grounding. Camera: 50mm lens equivalent, f/8, near-overhead. Style: clean Muji-like product flat-lay, calm, considered. No text, no logos, no watermarks, no brand markings on tiles, no price tags, no packaging.

GPT-Image prompt (structured — copy-paste into ChatGPT image tool)

SUBJECT: All 144 pastel foam puzzle tiles arranged in a 12x12 grid, viewed from near-overhead
SETTING: Warm-white seamless background #FAFAF7
PLACEMENT: 12x12 grid fills 85% of frame with small margin so edge teeth aren't cropped
ACTION: Static flat-lay
PROPS: None — pure product
LIGHTING: Even 5500K diffused softbox from above, faint contact shadow underneath grid for grounding
CAMERA: 50mm lens equivalent, f/8, 5 degrees off true top-down so tile thickness faintly visible on one edge
PALETTE: All 8 pastel colours (blush #F4C5C0, mint #B9E0CE, butter #F8E29A, lavender #D6C5E4, sky #C5D9E8, peach #F4CFB1, sage #C5D6B5, cream #F2EBE1) distributed in visually balanced — NOT random, NOT striped — variation across the grid
STYLE: Muji-style clean product flat-lay, calm and considered
NEGATIVE: no text, no logos, no watermarks, no brand markings, no price tags, no packaging, NO bright primary colours, NO stripe pattern (mixed balanced distribution only)
ASPECT: 1:1
SIZE: 2000x2000

Post-production overlay spec (added in Canva / Photoshop AFTER the AI render)

Add in Canva or Photoshop after render:
• HEADLINE (top-centre, 90 px, navy #1F4E78 Title Case): "What's in the Box"
• SUBLINE (36 px): "144 interlocking pastel tiles · 30 × 30 cm · 3 cm thick · 144 sq ft coverage"
• Optional bottom-right small spec block:
  Total tiles: 144
  Tile size: 30 × 30 cm
  Thickness: 3 cm
  Coverage: 144 sq ft
  Colours: 8 pastel shades

A/B HEADLINE OPTIONS:
  A (recommended): "What's in the Box"
  B: "144 Tiles. Eight Pastel Colours."
  C: "Everything in One Pack"

Output metadata

Filename	`foam-play-mat-tlcmat-whats-in-box-uk.jpg`
Alt text — primary	All 144 TLCmat foam tiles laid out in 12x12 grid showing eight pastel colours and tile dimensions
Alt text — variation	Complete contents of 144-piece TLCmat foam play mat pack arranged in pastel grid flat-lay
Render dimensions	2000 × 2000 px, JPG, sRGB, ≤ 10 MB

Brand Style Guide

Apply consistently across all 8 slots and the 7 A+ modules in aplus-brief.html. Same palette, same typography, same voice.

Palette

Token	Hex	Use
Blush pink	`#F4C5C0`	Primary pastel tile colour 1 — featured in slot 3 hero tile
Mint green	`#B9E0CE`	Pastel tile colour 2 — featured in slot 5 macro shot
Butter yellow	`#F8E29A`	Pastel tile colour 3
Lavender	`#D6C5E4`	Pastel tile colour 4
Sky blue	`#C5D9E8`	Pastel tile colour 5
Peach	`#F4CFB1`	Pastel tile colour 6
Sage	`#C5D6B5`	Pastel tile colour 7
Cream	`#F2EBE1`	Pastel tile colour 8
Navy (typography)	`#1F4E78`	All headlines, sublines, badge text
Body text	`#222`	Long-form body copy
Muted text	`#666`	Captions, footnotes
Warm white	`#FAFAF7`	Editorial backgrounds, slots 3-8
Luminosity-drop white	`RGB 253,253,253`	Slot 1 hero background only

Typography

Headlines: Avenir Heavy / Proxima Nova Bold / Mulish 700 — 80–120 px at 2000×2000.
Sublines: same family, weight 400 — 36–48 px.
Body / table cells: weight 400, 24–32 px.
Case rule: Title Case in headlines (capital first letter of each major word). Sentence case in sublines and body. NEVER ALL CAPS runs longer than abbreviations.
Spelling: UK English throughout — colour, behaviour, recognise, organise. Match the listing rewrite.
Numerals: tabular figures where possible (consistent column width in comparison charts).

Iconography & badges

Outlined navy icons (#1F4E78), 4 px stroke at 2000×2000.
Badge style: pill or rounded rectangle, navy outline on warm-white fill, navy Title Case text inside.
NEVER use gold rosettes, ribbons, stars, "Guaranteed" / "Award-Winning" / "Best Seller" wording — these are forbidden self-applied promotional badges per G200390640.
Certification badges only with the certification name verbatim (EN71 Part 1/2/3, REACH, PAHS, BPA-free) — verify each badge against documentation held by the seller.

Voice

Reassuring, factual, parent-to-parent.
Name certifications, never write "non-toxic" as a standalone adjective.
Specify what's in the box, what's tested, what coverage you get — never claim "best" or "softest" or "safest" without substantiation.
Use UK measurements primarily (centimetres, square feet for area is acceptable in this category — it's the marketplace convention).

Composition principles

Leave the top-third quiet on every editorial slot (2, 4, 6) so a post-production headline can land cleanly.
One subject per slot — one toddler in slots 2 and 6, never a group.
Hands visible only when explicitly demonstrating an action (slot 5 interlock press).
Documentary tone, NOT stock-photo posed — explicit in every prompt.
One scale reference per coverage shot — feet OR chair OR basket, not multiple.

QC Checklist

Pre-render checklist (before queueing each prompt in Nano Banana / GPT-Image)

Prompt block copied verbatim — no inline edits that change the brief intent
Aspect ratio set to 1:1 in the AI Studio / ChatGPT image tool settings
Resolution set to 2K (AI Studio with paid API key) — never settle for 1024 unless upscaling is in the plan
Reference image attached only where the prompt says "use attached reference image" — otherwise text-only for cleaner palette control

Post-render render-quality check (before saving)

Pastel tile colours rendered — NO bright primary red/blue/yellow/green
Composition matches the prompt's PLACEMENT spec (diagonal stack on slot 1, top-third quiet on slot 2, etc.)
No spurious text generated by the AI on the render itself (any AI-generated text must be removed before saving the base render)
For slots with toddlers: child looks age-appropriate (2-3 years on slot 6, 18-22 months on slot 2 — NOT infant on either)
No outdoor / patio / garden / playground scenes — Indoor use only per PDP
Render saved as JPG at 2000×2000, sRGB profile, file size <10MB
File named per the brief (Images/ai-image-slot<N>-nano.jpg or -gpt.jpg)

Post-overlay composited check (before uploading to Seller Central)

Headline in Title Case — never ALL CAPS runs beyond abbreviations
UK English spelling throughout (colour, recognise, behaviour)
No star ratings, review counts, customer quotes
No "Best", "#1", "Top-Rated", "Award-Winning", "Guaranteed" language
No "Non-toxic" adjective — replaced with named certifications (EN71 / REACH / PAHS)
No price callouts, no "Was £X Now £Y", no "Save X%"
No shipping callouts — no "Prime", "Free delivery", "Next-day", "FBA"
No competitor brand names in any caption, badge or comparison column
No outdoor depictions — Indoor use only
Headline survives 100×100 thumbnail test on mobile
3-second clarity test passes (hand to a stranger — can they describe the image in under 3 seconds?)
Filename uses kebab-case, no spaces, no version suffix
Alt text recorded (≤100 chars) plus the one variation
Composited final saved as Images/slot<N>_final.jpg

Stack-level cross-check (before uploading all 8 to Seller Central)

Palette consistent — same 8 pastel hex codes across all slots; no slot accidentally drifted to brighter colours
Typography consistent — same font family + weight + navy hex across all 8
Slot 2 keystone headline doesn't contradict slot 1 hero (both target the same buyer)
No two slots doing the same job — slot 3 (safety) ≠ slot 5 (interlock mechanic) ≠ slot 8 (contents)
All claims on all 8 slots substantiated in listing-rewrite.html Phase 2 copy
Cross-reference: each slot's headline appears (or its concept appears) somewhere in the listing rewrite bullets or description